Vince Lawrence is a dance music producer, businessman and is one of the leading innovators of the genre of music called House Music.
Industry insiders recognize Lawrence as co-author of "On and On", the first recording officially designated House Music. He worked with Jesse Saunders in the initial creation of Jes Say Records, designing its logo by hand. He served as head of marketing and was the lyric writer for "Funk U Up" (the first House track to ever make it onto the Billboard charts), "Undercover" by Dr. Derelict, "Real Love", and many other songs released in the label's heyday. He also co-authored "Love Can't Turn Around" with Daryl Pandy, which reached #10 in the UK Singles Chart in 1986 and started the House music revolution in the UK.He organized Trax Records, a Chicago house label. He is the founder of Slang MusicGroup, which has received numerous gold and platinum awards for their contributions.
Early years
At the time, Vince’s dad, worked with Eddie Thomas of Curtom Records. Eddie managed several soul and funk acts, one of which was Captain Sky, who was a Funk artist that played on Soul Train and other shows. One year, Vince got to go on tour with the musicians. He did their pyrotechnician work and watched the guy that played the synthesizers and keyboards. He thought the guy was cool and decided to learn a little bit about his synthesizers. When he got back home, he saved up enough money to buy a small synthesizer, a Moog Prodigy. Looking up to his mentors, Vince started his own band called Z Factor with Fred Riley – keyboards, Bernadette Rabaya – singer, Larry Praither – guitar, Cordell – drums. Vince sang and played keyboards. [10]Their first record was called “(I Like To Do It In) Fast Cars” and came out in 1982 when he was eighteen. Vince’s dad put the record on his label, Mitchbal Records. The record was played on WGCI in regular rotation and a few records were sold. At the same time, Vince was also going to a teen club called The Playground, which was the brainchild of a young entrepreneurial man, Craig Thomson. He then met Jesse Saunders and Farley Keith, who were the DJs. They would play old disco records, which they would mix with B-52’s music. Vince got a job there, through Jesse, doing lights. He brought Jesse and Farley his record and they would play it. Vince told them that the stuff they were playing could be put on record and would make them even more popular DJs. By making a record, crowds at the clubs would know who the announced DJ was and would make the crowd attendance bigger. Vince told Jesse that he had a synthesizer and was in a band. They decided to work together to make the first house record.
They wrote the beginnings of the “On And On” record along with ten or eleven more songs. Then they made “On And On Traxs” and went to Precision Records, a pressing plant, to pay for 500 records. These records would be played in the clubs. In three weeks it became the hottest song in the city. Vince told Jesse that they should sell the records at the concession stand at The Playground. They met the guy that ran the concession stand, Duane Buford, and when it turned out that Duane played piano, they decided to make some music together.
It was a pain selling the records at the concession stand so they decided to go to a record store called Imports Etc., where they sold a thousand records for four dollars each. They threw a party at Duane’s house and wrote “Night Flight”, “Dum Dum”, “I’m The DJ,” and all the other songs that would eventually become popular. Some of them came out of Vince’s dad’s label, Mitchbal, and the others came out on a label Vince named for Jesse called Jes Say Records. The logo was written in Vince’s own handwriting.
Vince went back to the Precision Records to get more records from the owner, Larry Sherman, every couple of weeks. The teenage repeat customer made the owner curious, so Larry asked him what he was doing with the records. After Vince told him that he was selling them for four dollars, Larry and Vince made a deal that Larry would press the records for no charge and share the profits. Vince wanted to have a label that would fit what they were doing and came up with the name Trax Records.
Vince wanted to show people in Detroit the music that he was doing, because he thought the records would sell in other cities as well. He went to the clubs in Detroit and gave the DJs copies of the records. After creating relationships with the underground record shops, he set his sights on New York. He met Bruce Forrest in New York, gave him some records and ended up staying there for three months finding stores and selling records. He called up Duane and Jesse and told them to come to New York. After seeing how much Vince was making selling these records in New York, Larry financed his trips to other states to find all the DJ stores and clubs.
Other DJs started teaming up, following what Vince had started. Frankie Knuckles teamed up with Jamie Principle to make their first record and Steve Hurley teamed up with Rocky Jones to start DJ International. This was happening when Vince met Marshall Jefferson in the clubs with his friends, Sleazy-D and Adonis (artist). Marshall wanted to get a record out under his nickname, Virgo, so Vince told them to do it under his own label. Vince and Marshall made the EP, “Virgo Trax”, which still gets played today.
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